Head of Marketing
Powercash21 is a fast-growing international fintech company enabling online merchants to accept payments globally through innovative solutions. Since 2011, we have grown into a dynamic team of great people with the core company values at heart, driving merchants’ business success through payments.
About the job:
At Powercash21, we are looking for a Head of Marketing to join our expanding and diverse team, to champion the elevation of our brand and value proposition within our target markets. The ideal candidate will lead the marketing team in developing and executing an integrated marketing strategy, resulting in the delivery of sales-driven marketing campaigns.
- Build strategy for the Marketing team, including digital, advertising, communication and creative
- Lead B2B acquisition (new merchant acquisition) through online and offline marketing campaign management, particularly digital channels
- Ensure strong and consistent brand delivery and messaging across all channels
- Work closely with the sales and product teams to create effective marketing campaigns that educate, engage, and convert potential customers
- Run PR campaigns in target publications through multiple channels and liaising with PR agencies
- Manage marketing budget ensuring effective prioritization and allocation of resources
- Report to the CEO and executive team
Skills and Qualifications
- 3+ years of Experience in a B2B product/service – experience in payments a considerable advantage
- Prior experience in managing a team and communicating across the organization
- Ability to collaborate with diverse departments across the organization including product and sales.
- Experience in lead generation and lead nurturing
- Experience in B2B digital marketing processes and successful strategies
- Experience in content and inbound marketing, as well as brand and social media
- Strategic Thinker and a PR guru
- Bachelor or Master’s Degree in Marketing or a related field
- Well-versed in website analytics tools
- Proven ability to work and manage teams remotely
- Excellent English-speaking skills
Powercash21 is flexible in terms of the location of the Head of Marketing. The Head of Marketing can be based in our offices in Cyprus or Germany or work remotely from any country within Europe.
Join the Powercash21 Team Now!
We offer a competitive remuneration package and great career opportunities within a well-established European Fintech company. Become part of a vibrant, professional and multicultural team and take your career to the next level.
If this role seems like a good match, please submit your resume and cover letter here.